Elara is project from Natalie and Chris Nagele, who started their software company, Wildbit, 25 years ago and were involved in the early days of launching SaaS products.

For over two decades at Wildbit, they focused on building a company with a strong culture and values, creating an environment where people could do their best work. After selling their largest product in 2022, they took some time to consider future directions.

They're now working on new initiatives, including a hospitality project in Piemonte, Italy, and developing Elara. This current period in technology feels reminiscent of the opportunities they saw 25 years ago, and Elara is a new concept they are currently bringing to life, accessible by invitation.